About Pavin Group
Grupo Pavin is a company specialised in industrial flooring with more than 25 years of experience.
It offers technical solutions in epoxy resin and polyurethane flooring, specially designed for sectors that demand durability, hygiene and resistance, such as the food, logistics, health and commercial industries.
Initial Situation
A website that did not rank and did not generate leads
Although the company already had an online presence, its old website was outdated, did not follow good SEO practices and did not appear in Google results for relevant keywords such as:
"industrial flooring Tarragona"."epoxy resin Barcelona".
"industrial flooring company".
In addition, it had technical problems that made it difficult to measure traffic and did not facilitate the acquisition of new customers.
Target
Gain visibility and generate real sales opportunities
Grupo Pavin needed to improve its search engine positioning and attract qualified visitors, i.e. users really interested in its services.
What we did
A results-focused SEO strategy
1. A new website focused on conversion and positioning
We develop a modern website, fast, adapted to mobile devices and optimised for SEO on page: clear structure, optimised content, minimum loading times and usability.
2. Strategic keywords and optimised content
We worked on a keyword map oriented to search intent and applied it to both homepages and blog content. Some of the main keywords were:
- industrial flooring
- epoxy resin flooring
- continuous polyurethane flooring
- industrial flooring company in Tarragona and Barcelona