Swanlaab
The technological solution for industrial floor finishes
Customer
Specialised in the installation of Epoxy Resin flooring.
A benchmark in the installation of resin flooring (epoxy and polyurethane) for large spaces, such as logistics warehouses, factories, laboratories and warehouses. Their main challenge was not the quality of the resin application, but the difficulty for plant and maintenance managers to accurately visualise the final result of the industrial floor finishes before signing the contract.
Initial situation
Difficult for plant and maintenance managers to accurately visualise the final result of industrial floor finishes before signing the contract and choosing the finish.
This process relied on physical samples and static catalogues, slowing down the sales cycle and sometimes generating expectations that were not aligned with the final product.
Target
The triple challenge - Visualising industrial floor textures and finishes
Interactivity
Allow the user to navigate between systems (multilayer, self-levelling, coloured quartz) and different textures dynamically.
Allow the user to navigate between systems (multilayer, self-levelling, coloured quartz) and different textures dynamically.
Realism
To show the colour, grain and finish of the resin floor under different light conditions.
To show the colour, grain and finish of the resin floor under different light conditions.
Portability
Create a tool that the sales team could use on site, directly at the customer's premises, facilitating the final decision.
Create a tool that the sales team could use on site, directly at the customer's premises, facilitating the final decision.
What we did
Development of a visualisation app
To address this challenge, our web and mobile application development team designed a bespoke tool that became our client's most powerful digital selling point.
We developed a progressive web application (PWA) and mobile app with the following key functionalities:
We developed a progressive web application (PWA) and mobile app with the following key functionalities:
Finish viewer
An intuitive interface allows selection of resin chemistry (epoxy, polyurethane) and application system. The app digitally renders the colour and grain samples.
An intuitive interface allows selection of resin chemistry (epoxy, polyurethane) and application system. The app digitally renders the colour and grain samples.
Gallery of real projects
A robust content management system (CMS) was integrated to upload and categorise photos and videos of completed resin flooring installations. Each project is tagged by industry sector (Food, Pharmaceutical, Logistics) and traffic type (light, heavy), optimising search and relevance.
A robust content management system (CMS) was integrated to upload and categorise photos and videos of completed resin flooring installations. Each project is tagged by industry sector (Food, Pharmaceutical, Logistics) and traffic type (light, heavy), optimising search and relevance.
Coming soon
Augmented Reality
The application is designed for future Augmented Reality integration, allowing the finish to be «tested» virtually on the customer's existing floor.
The application is designed for future Augmented Reality integration, allowing the finish to be «tested» virtually on the customer's existing floor.
Results
Sales acceleration and digital positioning
The implementation of the resin flooring visualisation application has had an immediate and measurable impact, demonstrating the ROI of app development for the industry:
| Metric | Before the App | After the App | Improve |
|---|---|---|---|
| Sales Cycle | 4-6 weeks | 3-4 weeks | -25% |
| Conversion Rate | 18% | 25% | +38.8% |
| Positioning | Static catalogues | Digital reference | Technological Leadership |
The tool not only simplified the commercial work, but also positioned our client as an innovative and transparent company in the industrial epoxy resin installation sector, significantly boosting its digital presence and attracting new prospects looking for technological solutions.